Holding Families

Empowering Parents

We hold you to hold your child - with empathy, tools & AI

We support parenting with evidence-based strategies that optimize your children's emotional management in everyday challenges

MEET HOLDING FAMILIES

We are dedicated to transform parenting by combining science, technology, and human warmth & expertise. We provide comprehensive support for parents, offering expert coaching and guidance to navigate the challenges of raising children.

Our goal is to make parenting more strategic, less stressful, and more empowering —strengthening family bonds and fostering emotional well-being from early childhood through the teenage years.

One of our main programs is Parente.AI, an AI-powered solution designed to help parents of children aged 2 to 12 manage behavioral challenges, enhance communication, and create a balanced, connected home environment. This 24/7 platform provides evidence-based strategies to optimize emotional management for both kids and parents, ensuring long-term success.

OUR SERVICES

HOLD ONE-ON-ONE

HOLD ONE-ON-ONE

Personalized Parent Coaching

A private space where we hold you with empathy and evidence-based tools, helping you navigate challenges with clarity and confidence — from tantrums to tough talks.
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HOLD TOGETHER

HOLD TOGETHER

Group Coaching for Parents

Connect with other parents in a supportive environment. Guided by a coach, you'll learn, share, and grow together — because you're not meant to do this alone.
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HOLD FROM THE START

HOLD FROM THE START

Coaching for Expecting Parents & Baby's First Year

From pregnancy to postpartum, we support you in building secure bonds and healthy routines from day one. Calm begins with you — and we're here to guide the way.
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HOLD WITH AI

HOLD WITH AI

Coaching Powered by ParenteAI

We've partnered with ParenteAI to offer a hybrid model of support that combines 24/7 AI guidance with the power of live coaching.
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HOLD THE FUTURE

HOLD THE FUTURE

Parent Support for Teens: Respectful Connection & Trust

Support your teenager with practical tools for emotional crisesand the challenges of this stage. This program is designed to help parents build stronger connections and foster a respectful, trusting bond based on mutual understanding.
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Make parenting a
more strategic, mindful,
and fulfilling journey

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Strengthen Family Bonds - Foster deeper connections between parents and children through understanding and emotional support.

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Empower Parents with 24/7 Tools & Knowledge - Provide practical strategies and expert-backed insights to navigate behavioral challenges with confidence.

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Create a Balanced, Stress-Free Home - Help families manage daily routines, reduce stress and promote a positive home environment.

Holding Families Background
BEHIND
HOLDING FAMILIES
Lic. Mariana Kerestezachi

Lic. Mariana Kerestezachi

Co-Founder & Group Program Lead HOLDING FAMILIES. Licensed Psychologist from Argentina, now based in the U.S., with 17+ years of experience supporting families, especially those navigating developmental and behavioral challenges. In Argentina, she founded and directed a hospital-based service for children with disabilities and co-founded CPI, a private clinic offering psychological support. In the U.S., her focus is on coaching and parent education, helping families thrive through guidance, emotional tools, and evidence-informed practices. She worked at Cayuga Centers Miami Florida (nonprofit organization from NY) for two years and a half, leading parenting workshops and group coaching.
Education & Certifications:
  • Licensed Psychologist (Universidad del Salvador, Buenos Aires) - Honors
  • Master's in Family Therapy, Cognitive Behavioral Therapy & EMDR
  • Certified in ADOS, ADI-R & Natural Nutrition (IATENA)
  • Bachelor's in Psychology (USA), Certified Life Coach, Incredible Years Certified
Lic. Paula Coloma

Lic. Paula Coloma

Co-Founder & Owner HOLDING FAMILIES. Licensed Psychologist from Argentina, specialized in child and adolescent psychology, and a Certified Life Coach in the U.S. With 10+ years of experience, she has worked in public and private healthcare and led interdisciplinary teams. She founded Elet Medical Center and has experience in healthcare management, including launching a private emergency service and leading a strategic health project in the Bahamas. Founder of Medkit Health, a healthcare company integrating physical and emotional well-being through a holistic approach.
Education & Certifications:
  • Licensed Psychologist (Universidad Barcelo, Buenos Aires) – Honors
  • Certified Professional Life Coach (USA)
  • Master in Psychology

Backed by the

Medical Community

Dr. Eduardo Bunge

Dr. Eduardo Bunge

Co-Founder & CEO ParenteAI

Professor, Department of Psychology Palo Alto University

Juan Pablo Dellarroquelle

Juan Pablo Dellarroquelle

Co-Founder & CTO ParenteAI

Technology executive, C-level advisor to technology companies

Dr. Antonio Hardan

Dr. Antonio Hardan

Co-Founder & CMA ParenteAI

Division of Child and Adolescent Psychiatry, Stanford University

Need Personalized
Parenting Support?

Connect with us to learn how AI-powered insights and expert strategies can help you navigate parenting with confidence.

Disclaimer: The services offered by Holding Families are strictly educational and coaching-based. We do not provide psychological or medical treatment, diagnosis, or therapy. Our programs are not a substitute for professional mental health services. If you have concerns about your child's mental health, please consult a licensed provider in your area.